top of page

Employed history

​

Dramatic Sunset over the Mountains

RAD Data Communications Ltd

May 1997 to 2008

​

Manufacturer of M2M & IoT Data & Voice communications equipment. T/o $200m 500 employees.

​

Managing Director UK & Ireland: A Sales & Marketing role with responsibility for Support, Accounts and Administration.

  • Consistently the top performing territory globally

  • Increased order intake, from less than $2m to more than $14.4m p.a in three years

  • Negotiated release from the single channel policy, leading to a six- fold increase in indirect channels

  • Introduced Service Sales through indirect channels to generate repeat revenue

  • Strong Personal relationship at GFI Informatics (Dimension Data)

  • Over-achieved sales targets by 15% leveraging long standing relationships to close major contracts with Nortel $25m, Verizon $7m, BT $5m and UK Highways $3m, T-Mobile, Orange, Huawei

  • Delivered significant customer network savings with innovative use of network management software and VOIP

  • Introduced Direct Touch business development resulting in revenues doubling

  • Created marketing campaign strategy utilising a multi promotional approach, to generated $1m new revenue annually

  • Identified a market opportunity and guided the creation of a new product, winning a $7million new customer Nortel

RACAL - Datacom Ltd

July1981 to April 1997

​

M2M Data Communications manufacturer.  T/o £80m employees 550.

 

Sales Director                                                  1995-97                                           

  • Over achieved Sales target each year in the company, established a new division based on new Go To Market Strategy

 

Senior Manager Distribution                          1993-95                                                                                       

  • Responsible for two offices and £40m outsourcing contract across 14 separate disciplines

 

Area Sales Manager Distribution                   1990-93   

​

  • Managed P&L for Admin, Development, Sales, Marketing, Support & Help Desk, while buying 20% of supply company

 

Sales Manager Distribution                           1987-90                                                                              

  • Established from scratch Racal’s Distribution Sales Team and Grew to £3M

 

Direct Sales Account Manager                      1981-87                                                                              

  • Targets circa £1m. Always Overachieved

Stormy Beach
Sillouette of Wind Turbine

Lansing Bagnalls

September 1975 to June 1981

​

Mechanical handling equipment, including fork and pallet trucks, and tractors, electrical and diesel.

​

Engineering Technician 4 year Apprenticeship in 1979. Award of apprentice of the year over an intake of 200 apprentices.

​

City & Guilds of London Institute Part 1 & 2 Engineering Technicians 1979

Business Education Council National Certificate Part 1 & 2 Business Studies 1981

​

Training

Ashridge Management College - Managing People

​

Ashridge Management College - Financial Management.

​

The Sales Consultancy, Power Based Selling

 

The sales Consultancy, Channel Partner Account Management Process

​

The Sales Consultancy, Situational Sales Negotiation.

​

Tack International, Selling Through Distributors.

​

Sandler Presidents Club, Sales Training 12 month schedule.

​

PTS Sales Development Programme, Sales Training 12 schedule.

​

Benchmark Business Training, Contract Law

Icefield
bottom of page