Notman Communication Networks (NCN)

Metrodata Limited

Jun 2018 to Feb 2022

Data Communications manufacturer.

Sales & Marketing Director: Responsible for Sales and Marketing.

Nov 2016 to April 2017

Manufacturer of IoT C02 Sensors. T/o £3.5m 28 employees.

Global Business Development Director Responsible for sales globally.

Sales team creation and structuring, hiring, setting targets, goals and MBO’s
Defining Corporate positioning through clear presentation of USP’s by market sector
Establishing ZOHO CRM procedures to enable market analysis and focus sales effort
Restructuring Worldwide channels to align with newly created business strategy
Creation and structuring of unified worldwide pricing policy and project registration system
Managing major accounts LG, Samsung, Schneider Electric
Created £9m new business pipeline

Feb 2015 to Apr 2016

Manufacturer of Ethernet fibre connectivity equipment. T/o $45m 140 employees.

Director, Channel Sales EMEA: Responsible for Distribution Sales & Marketing activities in the region.

Improved regional margins by 9% by controlling and structuring discount procedures
Restructuring 600+ channels down to 160 to deliver a co-ordinated and effective go to market platform
Regional lead for Distribution accounts Anixter, Tech Data, Ingram Micro & Westcon EMEA
Cut operational costs by 50% through renegotiating sales agent agreements
Delivered clear strategic guidelines through detailed business analysis
Create & presented an ambitious 2016 Budget & Go to Market plan in EMEA
Laid the foundations for an effective new Digital Marketing Strategy
Established channel post-sales support operation

Sept 2010 to March 2014

Manufacturer of M2M and IoT Wireless, Voice, Data & Video equipment. T/o £8m 72 employees.

Head of Sales and Marketing: Globally responsible for all Distribution Sales & Marketing activity.

Tasked to prepare the company for acquisition, leading to a successful purchase for multiple million £’s
Generated a 600% increase in profits and 60 % Sales growth over 3 record years by delivering better margins
Personally coached, negotiated, won multimillion deals SELEX, Thales, Draeger Safety, Western Power Distribution
Defined, created, developed and Launched a market defining SaaS product
Improved company margins by 8% inside 12 months by analysing all product offerings, establishing base line and gaining agreement across the business to increase prices
Restructured Sales Department with sensitivity, while retaining revenues within 12 months
Streamlined processes and coached Sales staff to deliver three-fold improvements in close rate
In 12 months, implemented a marketing strategy elevating new business levels to 10% of revenue
Key contributor to the IoT/M2M Special Interest Group UK Government Technology Strategy Board
Established an ISO9000 compliant CRM and forecasting system, directly linked to an MRP system
Won Queens Award for Export, for three years of consecutive international sales growth